The history of Marcelo Burlon becomes a movie


Marcelo aged 16, with blond hair, dancing in leggings and a crop top. Marcelo diving, naked, into his lake in Patagonia. Marcelo embracing the people of Naples. Marcelo writing songs with the big names in rap’s brotherhood. Marcelo choosing tattoos for his T-shirts. Marcelo assisting his shaman friend in a purification ritual. Marcelo the nightclub king. Marcelo with his jet-black eyes wide open in wonder, upon receiving an award for being one of the most influential figures in fashion in recent years. Marcelo saying: “Listen guys, f*** it; I’m walking right to the end of that catwalk because I want to look everyone in the eyes.” Marcelo Burlon, 41, now creative director at County of Milan, but previously a PR on Milan’s club scene and for the parties to be seen at, lives in the fast lane. He tells us his story of success against all the odds. His streetwear fashion, tribal and metropolitan at the same time, has global appeal. “To think that I organized parties, but that in the world of my dream career, I was always the uninvited, unaccepted one. So I set up my own company. And I won the battle, not against everyone else, but against myself. The system didn’t understand me, but young people did.” He says this with a smile, speaking naturally from the heart. Just like twenty years ago. The same soul. The same empathy: “What I have, I share with my friends, with my family. And if I can afford a private plane, I take everyone with me. Sharing is the most important thing. And above all living our lives. Because we only get one shot. You only need to work for six hours to give your best.” “Uninvited” is the title of the documentary coming out on 28 November. With a Lebanese mother, and a father from Veneto, Marcelo was born in Patagonia, and arrived with his family in Porto Potenza, in Marche, when he was 14 years old. “I never go back there. I don’t like it. It reminds me of when they used to make fun of my coloured hair and my homosexuality; when I woke up at four o’clock to go to the factory or help my mother clean hotel rooms. I dropped out of school at 14, but when they call me in to Milan’s Bocconi university to give lectures on marketing and communication, using my company as a model, I tell young people to study.” The company in question is New Guards Group, which he set up with Davide De Giglio and Claudio Antonioli. It owns other highly successful “metropolitan” brands, and can boast over 150 employees after only five years in business.

[ Fonte articolo: Corriere ]


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